Journal of Information Management

1. Determinants of Promoting the Urge to Buy in Online Store Based on Perspective of Experiential Marketing

林淑瓊;張銀益;林衛國;王之廷;
頁: 247-276
日期: 2016/07
關鍵字: experience marketing;SOR theory;urge to buy impulsively;online store;
Keywords: experience marketing;SOR theory;urge to buy impulsively;online store;
摘要: Purpose-Recently, experiential marketing has gained much attention in the context of online shopping. Online stores motivate consumers to buy impulsively through creating the holistic experience of enjoyable browsing. Based on the integrated perspect...

瀏覽次數: 25089 下載次數: 734

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2. Applying Association Rule and Change Mining Techniques for Firewall Policy Optimization

胡雅涵;翁政雄;楊亞澄;
頁: 277-304
日期: 2016/07
關鍵字: firewall policy;firewall log;data mining;association rule;change mining;
Keywords: firewall policy;firewall log;data mining;association rule;change mining;
摘要: Purpose-A firewall is the network security system most frequently used by enterprises. Because of changes in the dynamic network environment, firewall policy rules must be constantly updated to maintain efficient firewall operation. Thus, the aim of ...

瀏覽次數: 26768 下載次數: 1574

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3. Critical Factors of Cloud Computing Adoption

張益誠;劉籹君;張馨文;
頁: 305-333
日期: 2016/07
關鍵字: cloud computing;innovation diffusion theory;IT adoption;critical factors;
Keywords: cloud computing;innovation diffusion theory;IT adoption;critical factors;
摘要: Purpose-The effort of many famous information technology service providers increasingly expands market share of cloud computing industry and affecting the trend of cloud computing adoption. For a company, the decision of adopting cloud computing is c...

瀏覽次數: 30914 下載次數: 2395

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4. 行動虛擬社群感（SOMVC）：「量表發展」與「前因後果模型建構」

廖子賢;
頁: 335-375
日期: 2016/07
關鍵字: Mobile Virtual Community;Sense of Mobile Virtual Community;Mobile Connection and Communication;Social Influence Theory;Community Loyalty;
Keywords: Mobile Virtual Community;Sense of Mobile Virtual Community;Mobile Connection and Communication;Social Influence Theory;Community Loyalty;
摘要: Purpose-This study developed a measurement (Study 1) and an integrated model (Study2) of SOMVC. On the basis of the past literature on Sense of Community (SOC), Sense of Virtual Community (SOVC), and Mobile Connection and Communication (i.e., the cha...

瀏覽次數: 31047 下載次數: 8964

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