Journal of Information ManagementVol. 31 iss. 4
1. Understanding the Service Effectiveness of Using AR in Museum Exhibition from the Perspective of Users’ Motivations
連俊瑋;李銘峰;謝玉鈴;
頁: 383-415
日期: 2024/10
關鍵字: Museum, Augmented Reality (AR), user motivation, herd behavior, service innovation;
Keywords: Museum, Augmented Reality (AR), user motivation, herd behavior, service innovation;
摘要: This study takes “National Museum of Nature Science” as the field and begins with the users’ motivations to understand the service effectiveness of using augmented reality (AR) in the exhibition of the museum. Integrating motivation and herd theor...
瀏覽次數: 16577 下載次數: 216
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頁: 383-415
日期: 2024/10
關鍵字: Museum, Augmented Reality (AR), user motivation, herd behavior, service innovation;
Keywords: Museum, Augmented Reality (AR), user motivation, herd behavior, service innovation;
摘要: This study takes “National Museum of Nature Science” as the field and begins with the users’ motivations to understand the service effectiveness of using augmented reality (AR) in the exhibition of the museum. Integrating motivation and herd theor...
瀏覽次數: 16577 下載次數: 216
引用 導入Endnote
2. Staying in a Smart Hotel？ Analyzing the Effects of Content Marketing on Purchasing Intention Based on Cue Utilization Theory
葉子明;江宜臻;白凢芸;
頁: 417-441
日期: 2024/10
關鍵字: The tourism industry has been booming since the late 1970s. There are many hotels utilizes cutting-edge technology and intelligent systems to provide a more convenient, comfortable, and interactive st;
Keywords: The tourism industry has been booming since the late 1970s. There are many hotels utilizes cutting-edge technology and intelligent systems to provide a more convenient, comfortable, and interactive st;
摘要: The tourism industry has been booming since the late 1970s. There are many hotels utilizes cutting-edge technology and intelligent systems to provide a more convenient, comfortable, and interactive stay experience for guests. But before accommodating...
瀏覽次數: 16776 下載次數: 122
引用 導入Endnote
頁: 417-441
日期: 2024/10
關鍵字: The tourism industry has been booming since the late 1970s. There are many hotels utilizes cutting-edge technology and intelligent systems to provide a more convenient, comfortable, and interactive st;
Keywords: The tourism industry has been booming since the late 1970s. There are many hotels utilizes cutting-edge technology and intelligent systems to provide a more convenient, comfortable, and interactive st;
摘要: The tourism industry has been booming since the late 1970s. There are many hotels utilizes cutting-edge technology and intelligent systems to provide a more convenient, comfortable, and interactive stay experience for guests. But before accommodating...
瀏覽次數: 16776 下載次數: 122
引用 導入Endnote
李忠軒;黃明新;
頁: 443-471
日期: 2024/10
關鍵字: AIGC, UTAUT, digital transformation, organizational climate, risk;
Keywords: AIGC, UTAUT, digital transformation, organizational climate, risk;
摘要: Due to the competing forces of globalization and technological innovation, Taiwan's small and medium-sized firms must immediately improve their competitiveness by undergoing digital transformation. Artificial Intelligence Generated Content (AIGC) h...
瀏覽次數: 17021 下載次數: 78
引用 導入Endnote
頁: 443-471
日期: 2024/10
關鍵字: AIGC, UTAUT, digital transformation, organizational climate, risk;
Keywords: AIGC, UTAUT, digital transformation, organizational climate, risk;
摘要: Due to the competing forces of globalization and technological innovation, Taiwan's small and medium-sized firms must immediately improve their competitiveness by undergoing digital transformation. Artificial Intelligence Generated Content (AIGC) h...
瀏覽次數: 17021 下載次數: 78
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4. Instant purchase, instant enjoyment! Exploring Factors Influencing Consumer Adoption of Buy Now, Pay Later Services: A Perspective of the Value-based Adoption Model
林勝為;陳怡璇;林育秀;
頁: 473-510
日期: 2024/10
關鍵字: Buy Now Pay Later, Adoption intention, Value-based adoption model, Consumer traits, Fuzzy set qualitative comparative analysis (FsQCA).;
Keywords: Buy Now Pay Later, Adoption intention, Value-based adoption model, Consumer traits, Fuzzy set qualitative comparative analysis (FsQCA).;
摘要: The COVID-19 pandemic has induced a paradigm shift in consumer behavior, leading to the rapid development of Buy Now, Pay Later (BNPL) services. Grounded in the Value Acceptance Model, this study investigates the influence of perceived benefits and s...
瀏覽次數: 16664 下載次數: 112
引用 導入Endnote
頁: 473-510
日期: 2024/10
關鍵字: Buy Now Pay Later, Adoption intention, Value-based adoption model, Consumer traits, Fuzzy set qualitative comparative analysis (FsQCA).;
Keywords: Buy Now Pay Later, Adoption intention, Value-based adoption model, Consumer traits, Fuzzy set qualitative comparative analysis (FsQCA).;
摘要: The COVID-19 pandemic has induced a paradigm shift in consumer behavior, leading to the rapid development of Buy Now, Pay Later (BNPL) services. Grounded in the Value Acceptance Model, this study investigates the influence of perceived benefits and s...
瀏覽次數: 16664 下載次數: 112
引用 導入Endnote