Journal of Information ManagementVol. 25 iss. 2
1. The Mediating Effect of Perceived Value on the Relationship between Social Influence and Usage Intention in Social Networking Sites
顏永森;
頁: 121-148
日期: 2018/04
關鍵字: 社會影響力;知覺價值;使用意願;社群網站;
Keywords: 社會影響力;知覺價值;使用意願;社群網站;
摘要: Purpose-Social networking sites (SNS) have become a major medium for social interaction, and research on the intention to use SNS has gained much attention in the academic field. Although social influence and perceived value are two critical determin...
瀏覽次數: 16229 下載次數: 2380
引用 導入Endnote
頁: 121-148
日期: 2018/04
關鍵字: 社會影響力;知覺價值;使用意願;社群網站;
Keywords: 社會影響力;知覺價值;使用意願;社群網站;
摘要: Purpose-Social networking sites (SNS) have become a major medium for social interaction, and research on the intention to use SNS has gained much attention in the academic field. Although social influence and perceived value are two critical determin...
瀏覽次數: 16229 下載次數: 2380
引用 導入Endnote
2. The Evaluation of Applying Analytic Hierarchy Process to Responsive Web Design Techniques on Heterogeneous Platforms
王聖銘;黃絜如;洪志元;
頁: 149-184
日期: 2018/04
關鍵字: responsive web design (RWD);heterogeneous platforms;analytic hierarchy process (AHP);
Keywords: responsive web design (RWD);heterogeneous platforms;analytic hierarchy process (AHP);
摘要: Purpose - This study evaluates the application of responsive websites on heterogeneous platforms. Besides the weight and order of the main development technical factors Responsive Web Design (RWD), the technical limitations facing the current RWD dev...
瀏覽次數: 15752 下載次數: 335
引用 導入Endnote
頁: 149-184
日期: 2018/04
關鍵字: responsive web design (RWD);heterogeneous platforms;analytic hierarchy process (AHP);
Keywords: responsive web design (RWD);heterogeneous platforms;analytic hierarchy process (AHP);
摘要: Purpose - This study evaluates the application of responsive websites on heterogeneous platforms. Besides the weight and order of the main development technical factors Responsive Web Design (RWD), the technical limitations facing the current RWD dev...
瀏覽次數: 15752 下載次數: 335
引用 導入Endnote
郝沛毅;歐仁彬;黃天受;楊盛琮;
頁: 185-218
日期: 2018/04
關鍵字: live streaming video;sentiment analysis;web crawler;internet slang;support vector machine;
Keywords: live streaming video;sentiment analysis;web crawler;internet slang;support vector machine;
摘要: Purpose-Live streaming video is an emerging community media platform in recent years. Compared to the traditional video, live streaming video is more instant and interactive. According to the response of the audience in the chat room, the live stream...
瀏覽次數: 17471 下載次數: 3598
引用 導入Endnote
頁: 185-218
日期: 2018/04
關鍵字: live streaming video;sentiment analysis;web crawler;internet slang;support vector machine;
Keywords: live streaming video;sentiment analysis;web crawler;internet slang;support vector machine;
摘要: Purpose-Live streaming video is an emerging community media platform in recent years. Compared to the traditional video, live streaming video is more instant and interactive. According to the response of the audience in the chat room, the live stream...
瀏覽次數: 17471 下載次數: 3598
引用 導入Endnote
徐淑如;戴基峯;郭怡君;
頁: 219-253
日期: 2018/04
關鍵字: online game;open beta test;endorser attractiveness;emotional appeal;
Keywords: online game;open beta test;endorser attractiveness;emotional appeal;
摘要: Purpose - This study examines the effects of endorser attractiveness and emotional appeal of advertisement on consumers' attitude toward advertised game and their intentions to participating the game's open beta test. Design/methodology/approach-This...
瀏覽次數: 14516 下載次數: 739
引用 導入Endnote
頁: 219-253
日期: 2018/04
關鍵字: online game;open beta test;endorser attractiveness;emotional appeal;
Keywords: online game;open beta test;endorser attractiveness;emotional appeal;
摘要: Purpose - This study examines the effects of endorser attractiveness and emotional appeal of advertisement on consumers' attitude toward advertised game and their intentions to participating the game's open beta test. Design/methodology/approach-This...
瀏覽次數: 14516 下載次數: 739
引用 導入Endnote