Journal of Information ManagementVol. 29 iss. 1
1. Impact of Cause-Related Marketing and Positive Online Word-of-Mouth on Inaction Inertia - A Case of Online Shopping
郭英峰;蔡宗訓;
頁: 1-25
日期: 2022/01
關鍵字: Online shopping; inaction inertia; cause-related marketing; online word-of-mouth;
Keywords: Online shopping; inaction inertia; cause-related marketing; online word-of-mouth;
摘要: Purpose- This study examines the impact of opportunity sources, cause-related marketing, and positive online word-of-mouth on consumer inaction inertia in the online shopping. Design/methodology/approach- We conducted online experiments on Amazon Me...
瀏覽次數: 13585 下載次數: 417
引用 導入Endnote
頁: 1-25
日期: 2022/01
關鍵字: Online shopping; inaction inertia; cause-related marketing; online word-of-mouth;
Keywords: Online shopping; inaction inertia; cause-related marketing; online word-of-mouth;
摘要: Purpose- This study examines the impact of opportunity sources, cause-related marketing, and positive online word-of-mouth on consumer inaction inertia in the online shopping. Design/methodology/approach- We conducted online experiments on Amazon Me...
瀏覽次數: 13585 下載次數: 417
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許文錦;李牧衡;呂明聲;
頁: 27-44
日期: 2022/01
關鍵字: BERT, deep learning technique, health education, rumor detection;
Keywords: BERT, deep learning technique, health education, rumor detection;
摘要: The circulation of numerous health care rumors on the internet in recent years has become extremely troublesome for medical and healthcare personnel. False rumors have misled patients, created panic, and even resulted in medication misuse and delayed...
瀏覽次數: 14667 下載次數: 2527
引用 導入Endnote
頁: 27-44
日期: 2022/01
關鍵字: BERT, deep learning technique, health education, rumor detection;
Keywords: BERT, deep learning technique, health education, rumor detection;
摘要: The circulation of numerous health care rumors on the internet in recent years has become extremely troublesome for medical and healthcare personnel. False rumors have misled patients, created panic, and even resulted in medication misuse and delayed...
瀏覽次數: 14667 下載次數: 2527
引用 導入Endnote
李家瑩;李淑美;傅旋鈞;
頁: 45-74
日期: 2022/01
關鍵字: Gamification, Customer engagement, E-commerce;
Keywords: Gamification, Customer engagement, E-commerce;
摘要: Given that the use of gamification is becoming more and more widespread, nowadays, companies implement gamification marketing strategies in the hope of attracting customers’ attention, retaining customers and maintaining customer loyalty for profits...
瀏覽次數: 13072 下載次數: 4698
引用 導入Endnote
頁: 45-74
日期: 2022/01
關鍵字: Gamification, Customer engagement, E-commerce;
Keywords: Gamification, Customer engagement, E-commerce;
摘要: Given that the use of gamification is becoming more and more widespread, nowadays, companies implement gamification marketing strategies in the hope of attracting customers’ attention, retaining customers and maintaining customer loyalty for profits...
瀏覽次數: 13072 下載次數: 4698
引用 導入Endnote
陳育仁;
頁: 75-101
日期: 2022/01
關鍵字: Asset misappropriation, fraud detection, principal component analysis, stepwise regression, support vector machine, queen genetic algorithm ;
Keywords: Asset misappropriation, fraud detection, principal component analysis, stepwise regression, support vector machine, queen genetic algorithm ;
摘要: Management fraud is a major concern among investors. Misstated financial statements, asset misappropriation, and insider trading are common forms of fraud by enterprises. Among these, asset misappropriation presents the highest risk for substantial l...
瀏覽次數: 11646 下載次數: 580
引用 導入Endnote
頁: 75-101
日期: 2022/01
關鍵字: Asset misappropriation, fraud detection, principal component analysis, stepwise regression, support vector machine, queen genetic algorithm ;
Keywords: Asset misappropriation, fraud detection, principal component analysis, stepwise regression, support vector machine, queen genetic algorithm ;
摘要: Management fraud is a major concern among investors. Misstated financial statements, asset misappropriation, and insider trading are common forms of fraud by enterprises. Among these, asset misappropriation presents the highest risk for substantial l...
瀏覽次數: 11646 下載次數: 580
引用 導入Endnote