Journal of Information ManagementVol. 30 iss. 2
1. A Study of Adaptive Leadership on the Digital Transformation Project Team Capability and Benefit Realization
黃妍恆;張伊婷;陳鴻基;
頁: 107-136
日期: 2023/04
關鍵字: Adaptive leadership, Digital Transformation Project, Project manager, Team Innovative Capability, Team Adaptive Capability;
Keywords: Adaptive leadership, Digital Transformation Project, Project manager, Team Innovative Capability, Team Adaptive Capability;
摘要: In light of rapid technological development and market change, organizations are now facing the challenge of digital transformation (DT). To respond to a volatile external environment, DT project implementation teams must possess both innovation and ...
瀏覽次數: 13741 下載次數: 396
引用 導入Endnote
頁: 107-136
日期: 2023/04
關鍵字: Adaptive leadership, Digital Transformation Project, Project manager, Team Innovative Capability, Team Adaptive Capability;
Keywords: Adaptive leadership, Digital Transformation Project, Project manager, Team Innovative Capability, Team Adaptive Capability;
摘要: In light of rapid technological development and market change, organizations are now facing the challenge of digital transformation (DT). To respond to a volatile external environment, DT project implementation teams must possess both innovation and ...
瀏覽次數: 13741 下載次數: 396
引用 導入Endnote
林東清;傅昶曄;張玲星;
頁: 137-166
日期: 2023/04
關鍵字: Fake news, Fact-checking, Rumor Retransmission Model, Elaboration Likelihood Model, Belief echoes, Affection of Brand;
Keywords: Fake news, Fact-checking, Rumor Retransmission Model, Elaboration Likelihood Model, Belief echoes, Affection of Brand;
摘要: Due to the blooming of the Internet, fake news to be more widely discussed in the social network. This study is focus on the fake news how to influence the brand of business, and combines the Rumor Retransmission Model and Elaboration Likelihood Mode...
瀏覽次數: 10912 下載次數: 220
引用 導入Endnote
頁: 137-166
日期: 2023/04
關鍵字: Fake news, Fact-checking, Rumor Retransmission Model, Elaboration Likelihood Model, Belief echoes, Affection of Brand;
Keywords: Fake news, Fact-checking, Rumor Retransmission Model, Elaboration Likelihood Model, Belief echoes, Affection of Brand;
摘要: Due to the blooming of the Internet, fake news to be more widely discussed in the social network. This study is focus on the fake news how to influence the brand of business, and combines the Rumor Retransmission Model and Elaboration Likelihood Mode...
瀏覽次數: 10912 下載次數: 220
引用 導入Endnote
駱少康;謝艾芸;劉致緯;
頁: 167-191
日期: 2023/04
關鍵字: product placement, cognitive resources, Vlog, Social Media Marketing, persuasive appeal;
Keywords: product placement, cognitive resources, Vlog, Social Media Marketing, persuasive appeal;
摘要: Cooperating with YouTuber to gain marketing benefit is a common method in social media marketing. From the perspective of cognitive resources, this study discusses the influence of Vlog program type, product placement form and persuasive appeal on pr...
瀏覽次數: 9548 下載次數: 188
引用 導入Endnote
頁: 167-191
日期: 2023/04
關鍵字: product placement, cognitive resources, Vlog, Social Media Marketing, persuasive appeal;
Keywords: product placement, cognitive resources, Vlog, Social Media Marketing, persuasive appeal;
摘要: Cooperating with YouTuber to gain marketing benefit is a common method in social media marketing. From the perspective of cognitive resources, this study discusses the influence of Vlog program type, product placement form and persuasive appeal on pr...
瀏覽次數: 9548 下載次數: 188
引用 導入Endnote
4. A Study of a Consumer Feedback Mechanism for Online Reviews: The Role of Online Review Helpfulness
陶蓓麗;廖則竣;吳俐瑩;
頁: 193-220
日期: 2023/04
關鍵字: online reviews, consumer feedback mechanism, online review helpfulness, online review visibility, product involvement;
Keywords: online reviews, consumer feedback mechanism, online review helpfulness, online review visibility, product involvement;
摘要: Online reviews have become increasingly important for consumer shopping. Some famous e-commerce websites provide consumer feedback mechanisms to extract valuable information from online reviews for helping consumer decision making. However, little ...
瀏覽次數: 12208 下載次數: 225
引用 導入Endnote
頁: 193-220
日期: 2023/04
關鍵字: online reviews, consumer feedback mechanism, online review helpfulness, online review visibility, product involvement;
Keywords: online reviews, consumer feedback mechanism, online review helpfulness, online review visibility, product involvement;
摘要: Online reviews have become increasingly important for consumer shopping. Some famous e-commerce websites provide consumer feedback mechanisms to extract valuable information from online reviews for helping consumer decision making. However, little ...
瀏覽次數: 12208 下載次數: 225
引用 導入Endnote