Chi-Feng Tai;Eric T.G. Wang;Kai Wang;
頁: 143-163
日期: 2001/07
關鍵字: ;
Abstract: The Internet has become an important infrastructure for business operations as well as commercial transactions. Since the Internet transcends the limits of distance, homogenizes time, and makes location irrelevant, more and more business firms have engaged in cooperative relationships in the cyberspace, and cybermediaries have thus emerged. This study uses business functions as the unit of analysis to analyze how the Internet can reduce transaction costs and explains why firms make disintegration decisions. Although many studies argue for the emergence of cybermediaries from the perspective of transaction cost economics, our analysis shows that transaction costs are not the only reason motivating cybermediation; it also depends on whether or not firms can appropriate the economic values generated from conducting business via cybermediation.
Keywords: Cybermediary;Internet;Transaction Costs theory;Electronic Marketplace;

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