資訊管理學報
林呈欣;段逸君;林芬慧;葉淑娟;
頁: 49-73
日期: 2023/01
摘要: 已有130年歷史的舊振南糕餅店，經歷五代接班人，經由品牌再造並廣佈點實體通路據點擴充經營規模。自2012年開始陸續導入CRM、ERP等資訊系統，透過數位化的過程引領企業創新並邁入大幅成長階段，卻在2020年新冠肺炎疫情來襲時遭遇重創，以實體通路為主的經營模式面臨危機。經營者需開源節流、重新檢視內部的問題與機會，擬訂「舊振南成長3.0」新商業模式，以跨界全通路思維，重新整合資訊系統，並且展開數位轉型的各項關鍵步驟，為企業的下一個百年找出方向。本個案的教學目標為:（一）數位轉型的策略如何形成與進行；（二）中小企業在數位化的過程中，因建構不同的系統進而形成資訊孤島的現象；（三）改善資訊孤島的問題，整合系統和資料，有助於數位轉型的整體策略。
關鍵字: 舊振南;數位轉型;SAP系統;跨界全通路思維;
Abstract: With a history of 130 years, "Jiu Zhen Nan," the pastry company, has experienced the inheritance of five generations of successors and has expanded its business scale through brand reconstruction and extensive distribution of physical channels. Since 2012, information systems such as CRM and ERP have been imported successively. Through the process of digitalization, the company has led innovation and entered a stage of significant growth. However, they suffered heavy losses when the new crown pneumonia epidemic hit in 2020 due to their original business mainly focusing on physical channels. Facing the crisis, they had to reduce expenditure and open up more resources, re-examine internal problems and opportunities, formulate a new business model of " Jiu Zhen Nan Growth 3.0", re-integrate information systems with cross-border omnichannel thinking, and carry out various critical steps of digital transformation for the company's find the way for the next century. The teaching objectives of this case are:1.How to form and carry out the digital transformation strategy. 2. In the process of digitalization, small and medium-sized enterprises form the phenomenon of information islands due to the construction of different systems. 3. Solve the problem of information island, integrate systems and data, and contribute to the overall strategy of digital transformation.
Keywords: Jiu Zhen nan, Digital Transformation, SAP System, cross-border omnichannel model;
瀏覽次數: 14440 下載次數: 882
引用 導入Endnote
頁: 49-73
日期: 2023/01
摘要: 已有130年歷史的舊振南糕餅店，經歷五代接班人，經由品牌再造並廣佈點實體通路據點擴充經營規模。自2012年開始陸續導入CRM、ERP等資訊系統，透過數位化的過程引領企業創新並邁入大幅成長階段，卻在2020年新冠肺炎疫情來襲時遭遇重創，以實體通路為主的經營模式面臨危機。經營者需開源節流、重新檢視內部的問題與機會，擬訂「舊振南成長3.0」新商業模式，以跨界全通路思維，重新整合資訊系統，並且展開數位轉型的各項關鍵步驟，為企業的下一個百年找出方向。本個案的教學目標為:（一）數位轉型的策略如何形成與進行；（二）中小企業在數位化的過程中，因建構不同的系統進而形成資訊孤島的現象；（三）改善資訊孤島的問題，整合系統和資料，有助於數位轉型的整體策略。
關鍵字: 舊振南;數位轉型;SAP系統;跨界全通路思維;
None
Abstract: With a history of 130 years, "Jiu Zhen Nan," the pastry company, has experienced the inheritance of five generations of successors and has expanded its business scale through brand reconstruction and extensive distribution of physical channels. Since 2012, information systems such as CRM and ERP have been imported successively. Through the process of digitalization, the company has led innovation and entered a stage of significant growth. However, they suffered heavy losses when the new crown pneumonia epidemic hit in 2020 due to their original business mainly focusing on physical channels. Facing the crisis, they had to reduce expenditure and open up more resources, re-examine internal problems and opportunities, formulate a new business model of " Jiu Zhen Nan Growth 3.0", re-integrate information systems with cross-border omnichannel thinking, and carry out various critical steps of digital transformation for the company's find the way for the next century. The teaching objectives of this case are:1.How to form and carry out the digital transformation strategy. 2. In the process of digitalization, small and medium-sized enterprises form the phenomenon of information islands due to the construction of different systems. 3. Solve the problem of information island, integrate systems and data, and contribute to the overall strategy of digital transformation.
Keywords: Jiu Zhen nan, Digital Transformation, SAP System, cross-border omnichannel model;
瀏覽次數: 14440 下載次數: 882
引用 導入Endnote