Journal of Information Management

1. The Influence of Ad Design and Execution Factors in the Online Environment: Ad Variation, Message Appeal, and Priming Effects

王凱;王存國;范錚強;
頁: 1-28
日期: 2006/07
關鍵字: online advertising;ad variation;message appeal;priming effects;attitude toward the ad;
Keywords: online advertising;ad variation;message appeal;priming effects;attitude toward the ad;
摘要: The rapid development of the Internet opens up a broad opportunity for online media, making it a platform not only for presenting integrated information but also for online advertising and transactions. This study investigates the influence of intera...

瀏覽次數: 12685 下載次數: 90

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2. A Study on Free-Rider Distributed Impermeability for WP2P Content Sharing

苑守慈;黃子恆;
頁: 29-61
日期: 2006/07
關鍵字: P2P;distributed computing;content sharing;information contribution;free rider;ad-hoc network;
Keywords: P2P;distributed computing;content sharing;information contribution;free rider;ad-hoc network;
摘要: Gnutella and Napster, once most popular P2P file sharing systems, have encountered a serious problem for their significantly unbalanced content sharing between peers. Most peers in the sharing networks benefit from the sharing of others without contr...

瀏覽次數: 9377 下載次數: 88

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3. Mining Association Rules at a Concept Hierarchy Using Fuzzy Partition

胡宜中;
頁: 63-80
日期: 2006/07
關鍵字: Fuzzy sets;Association rules;Data mining;Concept hierarchy;Decision support;
Keywords: Fuzzy sets;Association rules;Data mining;Concept hierarchy;Decision support;
摘要: Association rules can help managers to plan marketing or design store layouts. However, many methods are developed by analyzing the relationships among data items at a single level. Since cognitive uncertainty arising from human perception, cognition...

瀏覽次數: 11076 下載次數: 316

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4. Fuzzy AHP for Selection among Mobile Value-Added Service Providers

郭英峰;陳邦誠;
頁: 81-100
日期: 2006/07
關鍵字: Mobile Commerce;Mobile Value-Added Service;Fuzzy AHP;Group Decision Making;
Keywords: Mobile Commerce;Mobile Value-Added Service;Fuzzy AHP;Group Decision Making;
摘要: Following the liberalization of the mobile phones market and telecommunications industry, the mobile phones service business gets saturated by the day. The telecom operators are currently confronted with a decrease in the average revenue per user. Du...

瀏覽次數: 14031 下載次數: 82

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5. Exploring the Ecological Transformation of Internet Value-Added Industry in Taiwan-The Perspective of Open Plural Organizational Theories

徐木蘭;陳必碩;李俊賢;許金田;
頁: 101-126
日期: 2006/07
關鍵字: internet-value added industry;organizational theory;content analysis;ecological transformation;
Keywords: internet-value added industry;organizational theory;content analysis;ecological transformation;
摘要: This study investigated the ecological transformation of internet value added industry in Taiwan in a perspective of open plural organizational theories. Five representative companies' top managers were deeply interviewed, and these collected data we...

瀏覽次數: 10057 下載次數: 99

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6. Multi-Valued Business Valuation Model Research

林萍珍;陳稼興;
頁: 127-152
日期: 2006/07
關鍵字: Multi-Valued;Business Valuation;Fuzzy Logic;Generic Programming;
Keywords: Multi-Valued;Business Valuation;Fuzzy Logic;Generic Programming;
摘要: Business valuation plays an important role in stock selection for fundamental investors. However, it may be difficult to use stock valuation results because different models generate different estimates on the same stock. This may imply that the valu...

瀏覽次數: 10285 下載次數: 76

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7. A Study on Multi-Document Summarization Based on Document Warehousing and Dynamic Clustering-Using Internet News as Examples

魏玲玉;曾守正;
頁: 153-176
日期: 2006/07
關鍵字: Information Retrieval;Document Warehouse;Multi-Document Summarization;Document Clustering;
Keywords: Information Retrieval;Document Warehouse;Multi-Document Summarization;Document Clustering;
摘要: As electronic documents proliferate drastically, for contemporary knowledge management, it is indispensable to provide a mechanism for integrating and sorting huge volume of documents for quick browsing and efficient query processing. Traditionally, ...

瀏覽次數: 14311 下載次數: 94

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8. A Study on Link Load-balanced Algorithms in an Enterprise Network

楊千;彭祖乙;傅振華;
頁: 177-195
日期: 2006/07
關鍵字: network reliability;multihoming;load-balancing;
Keywords: network reliability;multihoming;load-balancing;
摘要: This study investigates load-balanced algorithms applied in multihoming environment for enterprise network. Multihoming is a mechanism to provide reliable connectivity of network. The path measuring and path selecting operations of multihoming networ...

瀏覽次數: 7161 下載次數: 97

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9. Philosophical Foundations within the Technological Mediation of Organizational Communication: Framing the Discipline's Research Paradigms and Meta Theories

林千乃;謝清佳;謝定助;尤國任;
頁: 197-216
日期: 2006/07
關鍵字: Organizational Communication;Technological Mediation;Research Paradigm;Meta Theory;
Keywords: Organizational Communication;Technological Mediation;Research Paradigm;Meta Theory;
摘要: Technological mediation of organizational communication as a discipline grew tremendously over the latter part of the 20(superscript th) century. But accompanying that growth was the strident debate over various theoretical commitments. Scholars cons...

瀏覽次數: 9095 下載次數: 1145

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10. 資訊系統研究方法的新領域－支援向量迴歸方法

李慶章;董信煌;
頁: 217-237
日期: 2006/07
關鍵字: Bootstrap;Support vector regression;Nonparametric regression;Task-technology fit;Mobile commerce;
Keywords: Bootstrap;Support vector regression;Nonparametric regression;Task-technology fit;Mobile commerce;
摘要: In this study, we propose a novel application of the Support Vector Regression (SVR) method to model a task variable in the Task-Technology Fit (TTF) theory. The support vector approach learns a parsimonious regression model from the given data to av...

瀏覽次數: 11711 下載次數: 78

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