Journal of Information ManagementVol. 28 iss. 3
1. First- or Third-Person Perspective: The Influence of Picture Perspective of Sponsored Posts on Consumers' Product Attitude and Purchase Intention
周軒逸;廖冠聿;
頁: 247-280
日期: 2021/07
關鍵字: Internet celebrity;sponsored post;picture perspective;mental stimulation;imitation;
Keywords: Internet celebrity;sponsored post;picture perspective;mental stimulation;imitation;
摘要: Purpose - The Internet celebrity economy is currently booming. Many companies collaborate with Internet celebrities to enhance product awareness and transfer meaning and affection from the celebrities onto their products. Although users' social media...
瀏覽次數: 14178 下載次數: 665
引用 導入Endnote
頁: 247-280
日期: 2021/07
關鍵字: Internet celebrity;sponsored post;picture perspective;mental stimulation;imitation;
Keywords: Internet celebrity;sponsored post;picture perspective;mental stimulation;imitation;
摘要: Purpose - The Internet celebrity economy is currently booming. Many companies collaborate with Internet celebrities to enhance product awareness and transfer meaning and affection from the celebrities onto their products. Although users' social media...
瀏覽次數: 14178 下載次數: 665
引用 導入Endnote
陳小芬;周苓棋;
頁: 281-306
日期: 2021/07
關鍵字: E-commerce live streaming;live streamers;affordance theory;trust;impulse buying;purchase intention;
Keywords: E-commerce live streaming;live streamers;affordance theory;trust;impulse buying;purchase intention;
摘要: Purpose - Our research model was based on affordance and SOR theory and a 6-months online observation of a popular live streamer on Taobao. This study investigated how the various affordances enhance customer trust, which in turn makes customers buy ...
瀏覽次數: 12968 下載次數: 505
引用 導入Endnote
頁: 281-306
日期: 2021/07
關鍵字: E-commerce live streaming;live streamers;affordance theory;trust;impulse buying;purchase intention;
Keywords: E-commerce live streaming;live streamers;affordance theory;trust;impulse buying;purchase intention;
摘要: Purpose - Our research model was based on affordance and SOR theory and a 6-months online observation of a popular live streamer on Taobao. This study investigated how the various affordances enhance customer trust, which in turn makes customers buy ...
瀏覽次數: 12968 下載次數: 505
引用 導入Endnote
3. A Service-Oriented Approach for Manpower Requirement Planning of Call Center in the Online Shopping Websites
林淑瓊;曾筱珽;沈岱祥;
頁: 307-336
日期: 2021/07
關鍵字: Manpower Requirement Planning;Call Center;Service Quality;Online Shopping;Electronic Commerce;
Keywords: Manpower Requirement Planning;Call Center;Service Quality;Online Shopping;Electronic Commerce;
摘要: Purpose-The purpose of this research is to deduce a possible solution model for online shoppers to deal with customer service manpower requirements after its digital transformation. To enable e-commerce managers to predict the gap in customer demand ...
瀏覽次數: 15230 下載次數: 214
引用 導入Endnote
頁: 307-336
日期: 2021/07
關鍵字: Manpower Requirement Planning;Call Center;Service Quality;Online Shopping;Electronic Commerce;
Keywords: Manpower Requirement Planning;Call Center;Service Quality;Online Shopping;Electronic Commerce;
摘要: Purpose-The purpose of this research is to deduce a possible solution model for online shoppers to deal with customer service manpower requirements after its digital transformation. To enable e-commerce managers to predict the gap in customer demand ...
瀏覽次數: 15230 下載次數: 214
引用 導入Endnote
4. Combining Text Mining and Quantitative Methods to Explore the Hotels' Competitive Advantage through Online Reviews
林金賢;顏素絹;徐曉頡;
頁: 337-360
日期: 2021/07
關鍵字: Online review;text mining;correspondence analysis;competitive advantage;
Keywords: Online review;text mining;correspondence analysis;competitive advantage;
摘要: Purpose - There's still a gap in the research that needs to be fulfilled about how to utilize the on-line reviews to find the customers' needs and to identify the competitive strategies for each hotel. This study claims that only the customers' actua...
瀏覽次數: 13812 下載次數: 245
引用 導入Endnote
頁: 337-360
日期: 2021/07
關鍵字: Online review;text mining;correspondence analysis;competitive advantage;
Keywords: Online review;text mining;correspondence analysis;competitive advantage;
摘要: Purpose - There's still a gap in the research that needs to be fulfilled about how to utilize the on-line reviews to find the customers' needs and to identify the competitive strategies for each hotel. This study claims that only the customers' actua...
瀏覽次數: 13812 下載次數: 245
引用 導入Endnote