Journal of Information ManagementVol. 30 iss. 1
2. The ten-year development of the traditional boxed meal shop struggling to gorgeous transformation— Online and offline integration of Kingpork Co., Ltd.
黃莉婷;張禾坤;陳秋鈴;王嘉珍;
頁: 23-47
日期: 2023/01
關鍵字: Business Model Innovation, Phases of Digital Transformation, Digital-Ready of Digital Marketing, Online and Offline Integration, Traditional boxed meal shop;
Keywords: Business Model Innovation, Phases of Digital Transformation, Digital-Ready of Digital Marketing, Online and Offline Integration, Traditional boxed meal shop;
摘要: The traditional catering industry is fierce competitive. Companies in this industry don’t only face the competition from the same industry, but also respond to the challenges from changing consumption habits and generational change. Facing the diffi...
瀏覽次數: 18844 下載次數: 911
引用 導入Endnote
頁: 23-47
日期: 2023/01
關鍵字: Business Model Innovation, Phases of Digital Transformation, Digital-Ready of Digital Marketing, Online and Offline Integration, Traditional boxed meal shop;
Keywords: Business Model Innovation, Phases of Digital Transformation, Digital-Ready of Digital Marketing, Online and Offline Integration, Traditional boxed meal shop;
摘要: The traditional catering industry is fierce competitive. Companies in this industry don’t only face the competition from the same industry, but also respond to the challenges from changing consumption habits and generational change. Facing the diffi...
瀏覽次數: 18844 下載次數: 911
引用 導入Endnote
林呈欣;段逸君;林芬慧;葉淑娟;
頁: 49-73
日期: 2023/01
關鍵字: Jiu Zhen nan, Digital Transformation, SAP System, cross-border omnichannel model;
Keywords: Jiu Zhen nan, Digital Transformation, SAP System, cross-border omnichannel model;
摘要: With a history of 130 years, "Jiu Zhen Nan," the pastry company, has experienced the inheritance of five generations of successors and has expanded its business scale through brand reconstruction and extensive distribution of physical channels. Since...
瀏覽次數: 14584 下載次數: 887
引用 導入Endnote
頁: 49-73
日期: 2023/01
關鍵字: Jiu Zhen nan, Digital Transformation, SAP System, cross-border omnichannel model;
Keywords: Jiu Zhen nan, Digital Transformation, SAP System, cross-border omnichannel model;
摘要: With a history of 130 years, "Jiu Zhen Nan," the pastry company, has experienced the inheritance of five generations of successors and has expanded its business scale through brand reconstruction and extensive distribution of physical channels. Since...
瀏覽次數: 14584 下載次數: 887
引用 導入Endnote
陳小芬;王凱;戴基峰;
頁: 75-104
日期: 2023/01
關鍵字: digital transformation, Small and medium-sized enterprises, SMEs, Teaching Case;
Keywords: digital transformation, Small and medium-sized enterprises, SMEs, Teaching Case;
摘要: In the present business environment where digital transformation is inevitable, we can use these four elements and the interaction between them to open up new perspectives and theoretical foundations on the formation, process, and results of digital ...
瀏覽次數: 10404 下載次數: 1002
引用 導入Endnote
頁: 75-104
日期: 2023/01
關鍵字: digital transformation, Small and medium-sized enterprises, SMEs, Teaching Case;
Keywords: digital transformation, Small and medium-sized enterprises, SMEs, Teaching Case;
摘要: In the present business environment where digital transformation is inevitable, we can use these four elements and the interaction between them to open up new perspectives and theoretical foundations on the formation, process, and results of digital ...
瀏覽次數: 10404 下載次數: 1002
引用 導入Endnote