資訊管理學報
蔡家安;
頁: 223-252
日期: 2022/07
摘要: 自我披露是現今社群媒體經營者跟社群商務所需要面對的重要課題。社群 媒體使用者在披露個人資訊的過程中發展出對隱私洩露的考量，但卻又常常自 相矛盾的揭露個人資訊來獲得個人在社群媒體上的社會接受度。透過社群媒體 上與社交圈互動是現今主流趨勢之一，但使用者如何平衡社交圈上的互動、社 會接受度與隱私考量來決定自我披露的程度尚未得到充分的解釋。本研究根據 傳播隱私管理理論，從社會接受與隱私的標準觀點切入，來解釋社群媒體上的 自我揭露。透過社會接受、隱私的標準與隱私洩露考量之間的三向互動模型， 擴展隱私悖論如何在自我披露決策中的運作。
關鍵字: 社會接受度;隱私;自我披露;社群媒體;傳播隱私管理;
Abstract: Self-disclosure is an emergent issue facing social network sites (SNSs) providers and online business owners. Users may initially struggle with the idea of privacy loss in making self-disclosure decisions on SNSs, but many eventually behave contrarily by revealing private information in exchange for social acceptance. Drawing upon the communication privacy management theory, the present study develops a research model grounded in social acceptance and privacy-rule criteria to further examine self-disclosure. The three-way interaction among social acceptance, privacy-rule criteria and information privacy concerns extends current understanding on how privacy paradox functions in making self-disclosure decisions.
Keywords: social acceptance, privacy, self-disclosure, social media, communication privacy management;
瀏覽次數: 19338 下載次數: 7546
引用 導入Endnote
頁: 223-252
日期: 2022/07
摘要: 自我披露是現今社群媒體經營者跟社群商務所需要面對的重要課題。社群 媒體使用者在披露個人資訊的過程中發展出對隱私洩露的考量，但卻又常常自 相矛盾的揭露個人資訊來獲得個人在社群媒體上的社會接受度。透過社群媒體 上與社交圈互動是現今主流趨勢之一，但使用者如何平衡社交圈上的互動、社 會接受度與隱私考量來決定自我披露的程度尚未得到充分的解釋。本研究根據 傳播隱私管理理論，從社會接受與隱私的標準觀點切入，來解釋社群媒體上的 自我揭露。透過社會接受、隱私的標準與隱私洩露考量之間的三向互動模型， 擴展隱私悖論如何在自我披露決策中的運作。
關鍵字: 社會接受度;隱私;自我披露;社群媒體;傳播隱私管理;
SOCIAL ACCEPTANCE AND INFORMATION PRIVACY CONCERNS ON SELF-DISCLOSURE: DO PRIVACY-RULE CRITERIA MATTER?
Abstract: Self-disclosure is an emergent issue facing social network sites (SNSs) providers and online business owners. Users may initially struggle with the idea of privacy loss in making self-disclosure decisions on SNSs, but many eventually behave contrarily by revealing private information in exchange for social acceptance. Drawing upon the communication privacy management theory, the present study develops a research model grounded in social acceptance and privacy-rule criteria to further examine self-disclosure. The three-way interaction among social acceptance, privacy-rule criteria and information privacy concerns extends current understanding on how privacy paradox functions in making self-disclosure decisions.
Keywords: social acceptance, privacy, self-disclosure, social media, communication privacy management;
瀏覽次數: 19338 下載次數: 7546
引用 導入Endnote